Skills and Qualifications

Content creation

Creative and Technical writing	★★★★★	Content strategy	★★★★★
Editing	★★★★★	Creative development	★★★★★
Journalism	★★★★	Print production	★★★★★
Copywriting	★★★★★	Digital and Web production	★★★★
Infographics	★★★★	Design and illustration	★★★
Podcasts	★★	Content management	★★★★★
Photography	★★★	Filming	★★★
Film scripting	★★★★	Content quality control	★★★★
Film/video production	★★★	Content risk assessment	★★★★
Social Media	★★★★	Webinars and Presentations	★★★★
Speech writing	★★	Event management	★★★★
AI copy generation	★★★★	AI image generation	★★★

Business skills

Team leadership	★★★★	Forecasts and Budgeting	★★★
Project management	★★★★★	Trend and Impact analysis	★★★★
Communication	★★★★★	Negotiation	★★★
Organisational skills	★★★★★	Setting KPIs and Reporting	★★★★★
Problem solving	★★★★★	Work flows: Agile and Waterfall	★★★★
Research skills	★★★★★	Writing/Software training	★★★★
Client relations	★★★★★	Pitching	★★★★
Public relations	★★★★★	Media relations	★★★★
Stakeholder profiling	★★★★	Stakeholder engagement	★★★★★
Stakeholder mapping	★★★★	Multi-language management	★★★★
Presenting	★★★	Event facilitation	★★

Technical skills

SEO, PPC, geofencing, digital targeting	★★★★	Web analytics	★★★★
Data capture and cleansing	★★★★	HTML	★★★★
Data analysis and exploration	★★★	JavaScript	★★★
Data visualisation	★★★	CSS	★★★
Statistics and mathematics	★★★★★	Python	★
AI prompting	★★★★	R	★

Software

Adobe Creative Cloud	★★★★★	Content Management Systems	★★★★★
InDesign	★★★★	Web development systems	★★★★★
Photoshop	★★★★★	MS Office: Word, Excel, PPt, Outlook	★★★★★
Illustrator	★★★★	MS Power BI	★★
Premier Pro	★★★	Remote comms: Slack, Teams, Zoom	★★★★
Acrobat	★★★★★	Salesforce	★★★

Qualifications

MRes Media & Journalism through creative practice (IN PROGRESS)	Bangor University
First class BSc Open (Hons)	Open University
Graduate Diploma in Educational Mathematics	Open University
Diploma in Physics	Open University
Management	Open University
People Management	Open University
Editing and proofreading	Chartered Institute of Public Relations
Advanced feature writing	Chartered Institute of Public Relations
Presentation skills	Chartered Institute of Public Relations
Certified Web Developer	Learning Tree International
Video journalism	BBC online

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