A selection of my work
More examples and full originals of these extracts below can be provided upon request
Navigate through each section using the left/right arrows
- Editing
- Visual storytelling
- Data-led storytelling
- Interviews
- Columns
- News reporting
- Long form
- Headlines and standfirsts
- Brand builds
- Podcasts
- Campaigns
- Websites
- Campaign pitch
- Agile content creation
- Journalism
- White papers
- Copywriting
- Photos
- Blogs
Editing
Visual storytelling
Data-led storytelling
Interviews
Columns
News reporting
Long form
Eliminating food waste
The staggering statistics around food loss and waste (FLW), from field to consumer, highlight the need for us all to do what we can. Every business and individual – whether food focused or not – should include FLW in their green recovery plans.
Can adventure travel ever be sustainable?
There is a lot of debate around the necessity of adventure travel as a tool to educate and inform versus the environmental impact. Seasoned adventurer Sarah M Lawton explores the balance between travel, environmental awareness and education.
The truth about turtles
A research team from Florida State University (FSU) has discovered a world of life on the back of loggerhead turtles whcih might explain the geographic spread of aquatic microfauna. Inspired by a recent news article, we asked lead researcher Jeroen Ingels to tell us more…
Headlines and standfirsts
IF AI = 1 THEN Partridge = 0
Contemplating the potential for personal redundancy as a result of too much daydreaming, Dr Matthew Partridge risks another few hours musing over the benefits and limits of laboratory processes run entirely by super-efficient, highly focused AI and robotics…
The one hundredth column from a heart-filled nerd
Never doing anything by halves and much to the relief of friends, family, and this editor, Russ Swan walks out of hospital, lands on Mars and celebrates ingenuity, the NHS, and his 100th column…
How to ‘go all Google’ – feeding time at the local laboratory
With absolutely no ulterior motives… Fox’s Party Ring fan, Dr Matthew Partridge discusses the not-so-trivial value proposition in ‘going all Google’ and laying out free food and snacks for your local laboratory research team before, during and after Hobnobbing over research results…
Brand builds
Y Manod

Sarah M Lawton is licensed partner and landlady at a freehold wet-led pub in Blaenau Ffestiniog. Responsible for the brand development, marketing and events. Y Manod is a community-led freehouse that welcomes locals and visitors alike. We stock draught and bottled ales, lagers and ciders, and a large selection of spirits, wines and low- and non-alcoholic beverages.
logo
multilingual website
Facebook community
Instagram
Twitter
online footprint
Wow I Made That!

Created for the British Woodworking Foundation (BWF), the award winning WOW I MADE THAT! programme is available to schools, colleges and learning groups across the UK. Developed in line with the National Curriculum Design and Technology, the campaign brings to life the many benefits of working with timber, encompassing sustainability, flexibility and beauty.
It all adds up…

Created on behalf of Kimberly-Clark Professional alongside Mike Young Designs, this award winning laboratory campaign was designed to incorporate the ‘SafeHands – we really care about your hands’ sustainability programme and deliver tools to aid frontline sales efforts.
logo
print ad
distributor presentations
A5 leaflet
laboratory posters
campaign posters
end user mini guides
event banner
campaign videoscribe video
See Brand and content page
Podcasts

Biophilic building
with Robert Hopkins
Derived in 1964 by the social psychologist Erich Fromm, ‘biophilia’ means to love life. Taking over the Laboratory News podcast series from the much missed Phil Prime, Sarah Lawton talks to architect Robert Hopkins, asking him to expand on how the application of biophilic design and sensor-led monitoring systems can aid human resilience in an indoor work environment…
Listen to the podcast
Read the associated article and the follow up article on how to apply biophilic principles to improve your own remote working office.
Campaigns

It all adds up… laboratory campaign
An award winning campaign delivered in collaboration with Mike Young Designs and on behalf of Kimberly-Clark Professional
It all adds up health and safety mini guides
Delivering employee engagement tools to the KimTech sales force. This campaign conceived and produced multiple branded ‘mini guides’ to spread a simple understanding of complex issues such as biosafety and biohazard control and provide added value for key customers.

Websites
Malvern instruments

Technical and content strategy, project set up, application notes, web content creation, editing and SEO for malvern.com
In collaboration with Kapler Communications
Panalytical

Technical content creation and editing for web, application notes, editorial, and PR. In collaboration with Kapler Communications
Dalton Nuclear Institute

Content creation and editing to strict deadlines
Report writing for the 2014 REF Framework.
In collaboration with ScientaScripta
Campaign pitch

Agile content creation

War room on-demand copy production for The Countrywide Network’s Aella online estate agency application.
Project consultancy: 6-month term
On demand copy creation within strict style guidelines.
Functional UI/UX copy, auto emails, landing pages and features.
Live example: www.austinwyatt.co.uk
Journalism

White papers
Clinical laboratories and Sexually Transmitted Diseases
On behalf of Labs are Vital
Test your resolve: Producing accurate DLS data analysis
On behalf of Malvern Instruments
Assessing dry powder inhalers by Mark Copley
On behalf of Copley Scientific
Copywriting
Features
Press releases
Photos












































































































































































Blogs
Materials talks
Set up, content creation, editing, client training and hand over.
In collaboration with Kapler Communications: materials-talks.com
Sample blogs:

Extracts from Adventuremum.com (now offline)
Top 10 tips for raising independent children
I have always encouraged independence in my children. As did my own parents when raising me.
I suspect it has as much to do with regaining my own independence as quickly as possible and minimising the rather scary possibility of having a ‘clingy kid’ stuck at the end of my apron strings for too long. However, I also firmly believe that independence breeds confidence and self-motivation which ultimately lead to success.
How I taught my own kids to be independent
Having been brought up myself to respect, admire and pursue an independent lifestyle, learning how to teach my own children to be independent came rather naturally. In fact, I probably had to work a lot harder than many parents do when it came to ensuring I didn’t push them into too much responsibility too soon.
Remembering always that I am simply a mother to two healthy, independent boys (currently 15 and 20) rather than any sort of expert, I can offer the following practical advise for parents:
- Always praise the positives to breed in self-confidence
- Encourage your children to try new things
- Be active in being seen to push yourself outside your own comfort zones at times
- Don’t be frightened to work carefully with your teens as they explore beyond their own boundaries
- Never jump to the conclusion that ‘it can’t be done’
- Always be open to discussion
- Foster an environment where all possibilities are researched before conclusions are drawn
- Let your child be responsible for their own decisions wherever possible
- Give your children an active role within your family group
- Let them have a go alone before assuming they need help
How to teach a man to cook in 5 easy steps
The road to happy adventures is a happy, trust-filled marriage.
One of the best ways to keep your marriage happy and balanced is to make sure you both take responsibility for the daily household duties.
Of course, if one of you is the main earner and works long hours this may mean ‘sharing’ only happens at the weekends. This is, however, no reason not to pursue this compromise. Even the possibility of short breaks from having to face that daily challenge; ‘What should I cook for dinner today?” is worth a little effort up front.
Five easy steps to get your man cooking:
- Buy him professional chef’s whites
- Show him how to make a roux
- Tell him he looks unbelievably sexy when he cooks
- Eat absolutely everything he creates and tell him it tastes WONDERFUL!
- Hide the chilies
This last is essential. For some reason there isn’t a male in the world who wont go through a phase of adding more and more and MORE chili into everything he cooks… it’s a man thing!












































































